Amazon Author Insights—The three versions of your book By Honorée (article repost)

I know it’s tempting to just put out eBooks. In fact, I initially put out a few of the books in The Successful Single Mom series only as eBooks. Eventually I realized the read-through rate was low for those who purchased the paperback because they simply didn’t know any more books in the series existed. It didn’t take many requests for paper versions of the other books in the series before I decided to produce them. Wouldn’t you know they immediately started selling, and I was cash-flow positive on each of the paperback versions within a month for each version. Go figure!

The same is true for the audiobook versions of my book. On more than a few occasions, I’ve been told, “I’ll wait for the audiobook. When is it going to be released?” I believe audiobooks have a bright future. Audible (Amazon’s audiobook division) makes it easy for authors to find professional voice talent and have their books produced. They even offer a no-upfront-investment option. I’m selling more audiobooks month-over-month because more people are discovering Audible and listening to their books in addition to, or instead of, reading them.

Excerpted from the source article; read the full version at:

Amazon Author Insights — The three versions of your book By Honorée…

Pricing Your Work on Amazon

How to Price Your Work on Amazon

Writer’s Circle

Think about your motive. This is a great tip from Publishers Weekly, which advises writers to think about the purpose of their book: readership or revenue? Ideally, of course, you could get both, but a lower price will likely earn more readers (e.g. people will be more willing to try a new e-book author when the price tag is only a buck or two) while a higher price could earn you more revenue. The latter is true, of course, especially if you already have an established fan base – but many new authors prefer to price on the lower side to attract new readers.

Consider paperback vs. e-book. E-books should not cost as much as paperback books, for two reasons: Firstly because fewer resources are needed to publish the work, and secondly because research shows that expensive e-books don’t sell well, according to Mill City Press. While paperbacks can easily find success priced above $10, e-books do best when priced between $2.99 and $9.99 – in fact, PBS says $3.99 seems to do really well.

via How to Price Your Work on Amazon – Writer’s Circle.

Google Book Project And “Fair Use”

The Google Library Project allows users to search and read books online. Google display 20 percent of the text in a search and allows consumers to purchase the entire book through its online storefront, Google Play. Authors, publishers and artists allege that the project amounts to massive copyright infringement, while Google maintains that its efforts are protected by fair use.

Google has faced several copyright infringement lawsuits challenging its digital book project. Last year, Google reached a settlement with the Association of American Publishers. Under the terms of the agreement, publishers can decide whether to grant permission for Google to digitize their copyrighted yet out-of-print books. If they assent, Google can add the books to its growing online library. Meanwhile, publishers will receive their own digital copy, which can then be sold online as an e-book.

via Google Book Project And “Fair Use” | Astronomy and Law.

Free Ebook: Photography 101

Photography 101 - Basics of photography and the power of storytelling
Free eBook: Photography 101 – Basics of photography and the power of storytelling

EBOOK: PHOTOGRAPHY 101

DOWNLOAD THIS EBOOK: PDF Kindle iBooks (.epub)

THE FUNDAMENTALS OF PHOTOGRAPHY AND PHOTOBLOGGING

Do you want to learn the nuts and bolts of using a camera? Are you interested in honing your visual eye to help improve the way you take photographs and display images on your blog? In this guide that compiles our popular Photography 101 series, some of our favorite WordPress.com photographers introduce the basics of photography — from composition to focus to light — and their own tips and techniques for taking better images. Download and get clickin’.

Note that because the book features dozens of stunning photos taken by our experts, the file sizes are large and downloading them might take a few minutes.

via Ebook: Photography 101 | The Daily Post.

Top Ten Reasons to Self-Publish Your Book

The self-publishing revolution is in full swing

by Guy Kawasaki
…because we’re at a great time when tablets have reached critical mass, connectivity is ubiquitous, and people want to spread, not horde, their knowledge.
APE bookcover
Thus, the time for every author to consider self-publishing is upon us. I’ve written a book called to explain the process.

Here are the top ten reasons why authors should self-publish their books.

1) Content and design control. Self-publishers can control what’s in a book, how long it is, and how it looks. They only answer to themselves for most aspects of their books.

2) Time to market. Self-publishers can get their book to market in less than a week once it’s copyedited. Traditional publishers take six to nine months to get a printed book to market, and they will not release the ebook version earlier than the printed version.

3) Longevity. Self-publishers can keep their book in print forever—or at least as long as it takes for readers to discover it. Traditional publishers stop marketing a book once sales decline.

4) Revisions. Self-publishers can revise books immediately with online ebook resellers and printers that are working “on demand.” Traditional publishers can take months to fix errors because they print revisions after they’ve sold off current inventory.

5) Higher royalty. Self-publishers can make more money. Amazon pays a 35 percent or 70 percent royalty to ebook self-publishers. On a $2.99 ebook, most authors make approximately $2.00.

6) Price control. Self-publishers can change the price of their book at will. For example, they can set a lower price to try to sell more copies or set a higher price to communicate higher quality.

7) Global distribution. Self-publishers can achieve global distribution of their ebook on day one. For example, Kindle Direct Publishing will list an ebook in one hundred countries. Apple’s iBookstore reaches fifty countries.

8) Control of foreign rights. Self-publishers determine who buys foreign rights and for how much. They can make more money because they are not sharing foreign-rights revenues with a traditional publisher.

9) Analytics. Self-publishers can receive real-time or near real-time sales results. Traditional publishers provide twice-a-year royalty statements—imagine running a business with two sales reports a year.

10) Deal flexibility. Self-publishers can cut any kind of deal with any kind of organization. Traditional publishers only sell to resellers except for bulk sales of printed books to large organizations.

E-book customers will get refunds [News]

via MSN Money

If you purchased e-books from Amazon or other vendors in the past few years, you may see a little extra money in your store account — thanks to a $69 million settlement of a price-fixing case brought against major book publishers by state attorneys general.

Amazon has emailed customers about the refunds, which will likely be 30 cents to $1.32 for each e-book purchased between April 1, 2010, and May 21, 2012.

Take note: Customers of other companies that sell e-books will also get refunds.

E-book customers will get refunds- MSN Money.

Related eBook News: Amazon CEO: Kindle Sold ‘At Cost’

Amazon CEO Jeff Bezos confirmed analysts suspicion that the company sells its Kindle at cost, saying “we want to make money when people use our devices, not when they buy our devices.” RJ Hottovy, Morningstar analyst, and Todd Haselton, TechnoBuffalo.com, weigh in on Amazon’s strategy.