Day Two of the Book Marketing Challenge
Webcast: Three Steps to Discoverability
How to Boost Online Sales | Digital Book World
Discoverability. It’s the holy grail of digital publishing and a very real business challenge. There are lots of opinions and approaches, but no concrete solutions. And the problem is the same whether you have ten titles or 10,000.
Join Pavan Arora, Chief Innovation Officer of Aptara, and Murray Izenwasser, Marketing Practice Lead at Biztegra, as they assess the current state of discoverability. They’ll outline typical approaches, explain how large publishers are addressing it, and how content technology plays a vital role. This webcast will also detail what all publishers can and should be doing now to prepare for real-time discoverability and real-time revenues.
8 Ways to Test Market Your Book Idea
March 13, 2014 By Nina Amir Leave a Comment
In both How to Blog a Book and my new book, The Author Training Manual: Develop Marketable Ideas, Craft Books That Sell, Become the Author Publishers Want, and Self-Publish Effectively, I suggest you evaluate your book idea before you begin blogging or writing it. Even if you spend time doing so, you may still lack certainty about its ability to sell once released in the marketplace. If you approach your book as an entrepreneur would approach any new product under consideration and development, you can gain additional information. That means employing test marking techniques.
Prior to blogging your book, conduct strategic tests to determine market interest. Do this before you begin to ensure you target content to market needs and interests. If test marketing shows your original angle or subject needs tweaking, you’ll want to do that before you get too far into the blogging, or writing, process. Plus, if you find no market exists for your book, you don’t want to have wasted your time blogging the whole book.
Here are 4 ways you can test market your blogged book idea right on a blog before you post even one blogged-book installment.
Facebook Photo Sizes Cheat Sheet for Marketers:
Apps, Ads, Albums & More – Search Engine Watch (#SEW)
Smart marketers have known the way to a fan’s heart is through their eyes for some time, but significant changes to Facebook’s News Feed underscored the importance of visuals even further.
Facebook wants stories shared through their platform to be more vibrant, colorful, and ultimately more engaging. It seems they’re just following users’ lead; last year the social network shared their own research, which showed that posts including a photo album, picture, or video generate about 180 percent, 120 percent, and 100 percent more engagement, respectively.
Use this guide to help you improve the quality of images you upload and display on Facebook, by using the right dimensions, resolution, and features for the job.
Facebook Cover Photo
We’ll start with cover photos, the large banner image at the top of your company page. The minimum size accepted is 720 pixels wide but you may experience loss of quality.
The optimal image size for cover photos is 851 x 315 pixels. Start with a canvas of double that size – 1702 x 630 – for sharp, crisp images; Facebook will resize it and you’ll have the right dimensions.
Follow these dos and don’ts of cover images, directly from Facebook:
- Do use a unique image to represent your page.
- Do experiment with different images to see which gets the best response.
- Do change up your image to highlight special events, seasonal trends, or other types of campaigns.
- Don’t include any content that may be deceptive, misleading, infringe on anyone else’s copyright, or violate Facebook’s Pages Terms.
- Don’t encourage people to upload your cover image to their personal Timeline.
- Don’t make more than 20 percent of your cover image text.
Facebook relaxed their cover images guidelines as of March 6, 2013, adding the 20 percent text rule but easing up on their restriction on a call to action or contact information on the image.
Facebook also offers this helpful advice: To get the fastest load times for your Page, upload an sRGB JPG file that’s less than 100 kilobytes. For images with your logo or text content, you may get a higher quality result by using a PNG file.
The complete article availalbe via Facebook Photo Sizes Cheat Sheet for Marketers: Apps, Ads, Albums & More – Search Engine Watch (#SEW).
Screenwriting isn’t as easy as it may sound like…or, maybe it does sound difficult. It’s not that it’s terribly difficult…to learn, but some of all learning as an adult means having to UN-learn something you may have already have been doing for awhile. For some of us [hand raised], that may have been a VERY long while indeed!
So, what are these “marketing formats” anyway? The short version is, the spin that is put on a story concept before anything is even written. Intriguing, no? Here’s one that you might recognize, “What if’s”. In this format, you ask a question, maybe a little kooky or strange or funny…or scary…that begs the audience to come for the ride and see the movie. Take something you might be familiar with or that you would expect and turn it on its proverbial ear!
As part of the class assignment (did I mention that there’s one EVERYDAY?), I have to take one of my “seed ideas” and rework it using one of these formats. Here’s the one I submitted today:
WHAT IF…a homeless teenager finds a priceless print only to find that he’s being tracked by the Russian mafia who wants it back?
Waddaya think? Could you imagine sitting through a movie based on that? Hope so, but this is only Day 4 of a six month class and I’ve got a whole lot more to learn!
NOTE: I like it…and it rolls off the tongue, “Profitclicking”…sounds almost German!?!