How to develop a rational content strategy

A rational approach to online presence The graphic above – shown again below – demonstrates a very basic overview of what I consider to be a rational and effective content strategy. Blog and Mailing List is Key Yeah yeah.. everyone is saying email is dead and the social stream is how people connect. Yes and … Continue reading How to develop a rational content strategy

The Songwriter & Social Media Tour–Matthew Moran

Workshops will be co-branded, co-marketed, and co-sponsored by colleges, business organizations, and private companies and will be provided a venues ranging from university campuses, coffeehouses, and private homes. The workshops are designed to provide case-study style information and will involve a high-degree of interaction and audience participation; providing an opportunity for the attendees to brainstorm and apply the strategies and tools to their own businesses.