8 Ways to Test Market Your Book Idea
March 13, 2014 By Nina Amir Leave a Comment
In both How to Blog a Book and my new book, The Author Training Manual: Develop Marketable Ideas, Craft Books That Sell, Become the Author Publishers Want, and Self-Publish Effectively, I suggest you evaluate your book idea before you begin blogging or writing it. Even if you spend time doing so, you may still lack certainty about its ability to sell once released in the marketplace. If you approach your book as an entrepreneur would approach any new product under consideration and development, you can gain additional information. That means employing test marking techniques.
Prior to blogging your book, conduct strategic tests to determine market interest. Do this before you begin to ensure you target content to market needs and interests. If test marketing shows your original angle or subject needs tweaking, you’ll want to do that before you get too far into the blogging, or writing, process. Plus, if you find no market exists for your book, you don’t want to have wasted your time blogging the whole book.
Here are 4 ways you can test market your blogged book idea right on a blog before you post even one blogged-book installment.