Facebook Cheat Sheet for Marketers (#SEW)

Facebook Photo Sizes Cheat Sheet for Marketers:

Apps, Ads, Albums & More – Search Engine Watch (#SEW)

Smart marketers have known the way to a fan’s heart is through their eyes for some time, but significant changes to Facebook’s News Feed underscored the importance of visuals even further.

Facebook wants stories shared through their platform to be more vibrant, colorful, and ultimately more engaging. It seems they’re just following users’ lead; last year the social network shared their own research, which showed that posts including a photo album, picture, or video generate about 180 percent, 120 percent, and 100 percent more engagement, respectively.

Use this guide to help you improve the quality of images you upload and display on Facebook, by using the right dimensions, resolution, and features for the job.

Facebook Cover Photo

We’ll start with cover photos, the large banner image at the top of your company page. The minimum size accepted is 720 pixels wide but you may experience loss of quality.

The optimal image size for cover photos is 851 x 315 pixels. Start with a canvas of double that size – 1702 x 630 – for sharp, crisp images; Facebook will resize it and you’ll have the right dimensions.

Follow these dos and don’ts of cover images, directly from Facebook:

  • Do use a unique image to represent your page.
  • Do experiment with different images to see which gets the best response.
  • Do change up your image to highlight special events, seasonal trends, or other types of campaigns.
  • Don’t include any content that may be deceptive, misleading, infringe on anyone else’s copyright, or violate Facebook’s Pages Terms.
  • Don’t encourage people to upload your cover image to their personal Timeline.
  • Don’t make more than 20 percent of your cover image text.

Facebook relaxed their cover images guidelines as of March 6, 2013, adding the 20 percent text rule but easing up on their restriction on a call to action or contact information on the image.

Facebook also offers this helpful advice: To get the fastest load times for your Page, upload an sRGB JPG file that’s less than 100 kilobytes. For images with your logo or text content, you may get a higher quality result by using a PNG file.

The complete article availalbe via Facebook Photo Sizes Cheat Sheet for Marketers: Apps, Ads, Albums & More – Search Engine Watch (#SEW).

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