SEO Basics For Self-Published Authors – Part 2
Posted on August 2, 2013 by admin Posted in eBook Publishing, SEO Writing
Part 1 of this article looked generally at the elements of search engine optimisation (SEO) and why it is so important for authors (or any web developer) to understand. In the second part of the article I will discuss some of the tools available to you that will improve your web page rankings.
For the purpose of this article I will focus on the WordPress platform for blogging. This is the most commonly used and has an endless choice of themes and tools to improve the SEO of your website or blog.
Once you have installed WordPress you will begin by selecting a theme. The theme is essentially the format of your blog and is critical in defining how your web pages look to visitors as well as the choice of tools it provides behind the platform. Selecting the right theme by itself will not necessarily improve your SEO, but certain themes to have more SEO functions than others.
Some premium WordPress themes (these are the themes that you will have to pay for) have built in SEO capabilities and do much of the hard work for you. Most of these are available as plugin tools that can be activated behind the platform of any of the free themes. It may require some extra manual work on your part to make them efficient though. Spending a little additional time and money when setting up may reduce your time spent later managing your blog or web pages.
If the theme you choose doesn’t have any built in SEO capabilities such as access to the title tag or manual entry of the meta tags, you can always activate one of the hundreds of plugins available. Plugins are simple software programs that add functionality to your WordPress themes. There are several “all-in-one” SEO packs available that require a certain amount of manual work but they do work and are well worth the time you will spend optimising your pages.