Two Ps of Consumer Behavior

NOTE: Great materiall…Seeking vs. Skirting…understanding why a consumer buys, or doesn’t…

A passion for Small Business

Research indicates the avoidance of pain is a bigger motivator than seeking pleasure. If you are building a product or business you need to consider what pain you are removing and as a second point what pleasure are you providing. It’s like two sides of the same coin.

The Two Ps of Consumer Behavior: (Seeking) Pleasure and (Skirting) Pain |


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