How to develop a rational content strategy

A rational approach to online presence

Content Strategy Overview

The graphic above – shown again below – demonstrates a very basic overview of what I consider to be a rational and effective content strategy.

Blog and Mailing List is Key

Yeah yeah.. everyone is saying email is dead and the social stream is how people connect. Yes and no. The social stream is a reality but it is a noisy and often disengaged space. You need to be there for sure.. because “everyone” else is.

But, if you want to really get the best bang for your social media buck, your content should be driven from your blog and traffic back to your blog.

Social Engagement to True Engagement

Social media activities should engage people enough so that you are worth listening to. You must create high-value content that is ultimately housed and categorized on your blog. That is what gets people off the Facebook wall or twitter feed and to your site where you are no longer competing with cute kittens, political rants, and renewed high-school crushes.

via how to develop a rational content strategy | Author, Coach, & Songwriter Matthew Moran.


Author: deWriterMD

In the fall of 1999, I was ordained as a metaphysical minister in the Order of Melchizedek, ordained by Reverend Dan Chesbro and became a member of the Sanctuary of the Beloved (New York). I studied further under Reverend Brown at the United Metaphysical Churches of America in Roanoke, Virginia, which had its origins in the Spiritualist Movement. I am also a Master Teacher of Sekhem Seichim Reiki with over eleven years of experience practicing and teaching Reiki. I have also given messages and ‘sermons’ at Arlington Metaphysical Chapel (Virginia), where I led adult study classes on a variety of esoteric topics. My online group, One with Spirit Meta-Journal Forum, has been going strong since early 2002. I'm also known for my Psychic Portraits, art from beyond the physical.

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