A rational approach to online presence
The graphic above – shown again below – demonstrates a very basic overview of what I consider to be a rational and effective content strategy.
Blog and Mailing List is Key
Yeah yeah.. everyone is saying email is dead and the social stream is how people connect. Yes and no. The social stream is a reality but it is a noisy and often disengaged space. You need to be there for sure.. because “everyone” else is.
But, if you want to really get the best bang for your social media buck, your content should be driven from your blog and traffic back to your blog.
Social Engagement to True Engagement
Social media activities should engage people enough so that you are worth listening to. You must create high-value content that is ultimately housed and categorized on your blog. That is what gets people off the Facebook wall or twitter feed and to your site where you are no longer competing with cute kittens, political rants, and renewed high-school crushes.