Infographic about the Like button on Facebook
A full 50% of consumers now say that a company’s Facebook Page is more useful than its actual website, according to a survey conducted by research company Lab42.
While I have some serious doubts about a Facebook Page being more useful in terms of consumer research, there’s no doubt that a brand page is essential. And I mean, ESSENTIAL… for reasons highlighted in the infographic below.
One of the reasons is of course, the because that’s what your customers expect reason — one of the most persuasive reasons. 87% of Facebook users Like brand pages, and the overwhelming majority of them think Facebook is a “good place to interact with brands.”
For marketers, it’s really a good news/bad news scenario. On the good side, Facebook is bursting at the seams with traffic, much of it relevant, and it’s a very inexpensive place to promote new products and offers. It’s a gargantuan pocket of traffic that is relevant because it has a tendency to self-select; FB users find you.
The downside is that, Facebook is a pretty restrictive environment for marketers and, of course, it’s not exactly a place where you can sell directly. It’s also a kinda tricky environment for promotions, since its not primarily a marketing channel.