Three Things Publishers Should Be Doing Online (But Aren’t)

To succeed in the online publishing space, publishers need to think about what they offer from their readers’ perspective. What are their customers’ online and offline reading habits? How can they connect with readers where they are online?

New platforms make online publishing quick and easy today, but to truly make the most of the opportunity, publishers need to do more than just upload a PDF version of their print publication to a website. If they want to use the digital publishing medium to connect with readers and expand readership worldwide, publishers need to put some thought into the process and develop an effective online publishing strategy.

Online publishing offers exciting new opportunities to grow readership and generate customer loyalty. Here are three techniques that can help publishers hit the ground running in the digital publishing space or improve their existing online publishing strategy:

    1. Assess the opportunity and make the necessary investments
    2. Ensure that readers can access content across multiple devices and platforms
    3. Promote the digital edition

via Three Things Publishers Should Be Doing Online (But Aren't).

Advertisements

One thought on “Three Things Publishers Should Be Doing Online (But Aren’t)

  1. I like the valuable information you supply to your articles. I will bookmark your weblog and take a look at once more right here regularly. I am slightly sure I will be told many new stuff right right here! Best of luck for the following!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s