To succeed in the online publishing space, publishers need to think about what they offer from their readers’ perspective. What are their customers’ online and offline reading habits? How can they connect with readers where they are online?
New platforms make online publishing quick and easy today, but to truly make the most of the opportunity, publishers need to do more than just upload a PDF version of their print publication to a website. If they want to use the digital publishing medium to connect with readers and expand readership worldwide, publishers need to put some thought into the process and develop an effective online publishing strategy.
Online publishing offers exciting new opportunities to grow readership and generate customer loyalty. Here are three techniques that can help publishers hit the ground running in the digital publishing space or improve their existing online publishing strategy:
1. Assess the opportunity and make the necessary investments
2. Ensure that readers can access content across multiple devices and platforms
3. Promote the digital edition