Balancing Substance with Attention: Creating Content That Attracts & Appeals

I love infographics! Thanks for sharing this…we all want to be relevant (think: SEO, here)!

Beyond PR

I’ve long thought that the discipline of search engine optimization (namely, the art and science of getting your web site positioned high in search engine results for specific keywords) offers great lessons for PR and content marketers.   A blog post on SEOMoz today titled “What Kind of Content Gets Links in 2012?” offers an unusually rich trove of data and ideas for communicators to consider, and it got me thinking about different the different types of visibility our content generates.

Some readers skim quickly over content, others spend a lot more time on the page.   Some readers will share links to the content you publish, others will click through the links you serve.  With some readers, the opportunity to connect is fleeting.  Others may make a greater commitment to your content, such as bookmarking it for future reference, or linking to it from their blog.

The Linkers &…

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Author: deWriterMD

In the fall of 1999, I was ordained as a metaphysical minister in the Order of Melchizedek, ordained by Reverend Dan Chesbro and became a member of the Sanctuary of the Beloved (New York). I studied further under Reverend Brown at the United Metaphysical Churches of America in Roanoke, Virginia, which had its origins in the Spiritualist Movement. I am also a Master Teacher of Sekhem Seichim Reiki with over eleven years of experience practicing and teaching Reiki. I have also given messages and ‘sermons’ at Arlington Metaphysical Chapel (Virginia), where I led adult study classes on a variety of esoteric topics. My online group, One with Spirit Meta-Journal Forum, has been going strong since early 2002. I'm also known for my Psychic Portraits, art from beyond the physical.

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