I’ve long thought that the discipline of search engine optimization (namely, the art and science of getting your web site positioned high in search engine results for specific keywords) offers great lessons for PR and content marketers. A blog post on SEOMoz today titled “What Kind of Content Gets Links in 2012?” offers an unusually rich trove of data and ideas for communicators to consider, and it got me thinking about different the different types of visibility our content generates.
I love infographics! Thanks for sharing this...we all want to be relevant (think: SEO, here)!
